If your target audience or your business is located in a particular location, it’s usually a good idea to filter your search by location. Generally, the widest time frame should be no more than three years, which gives enough of a snapshot to show any patterns that occur annually while still returning results that are relevant. csv file for further analysis.įor any trend search, (at the very least) filter the time frame to something more relevant than “2004-present,” since the world has changed a bit since ’04. If you click the three dots on the far right, there’s also an option to export your search as a. For the purpose of this post, let’s stick with a web search. You can also choose to filter based on image, the web, news, shopping or a YouTube search. The top bar offers some filtering functionality-namely location, time frame, and search category. I’ll start from the top of the page and address each feature. If you want to master the tool, keep reading.
As a rule of thumb, I like to start general and get more granular as needed since general results tend to help inform which details to look into. This is probably for the better as terms with low search volumes are unlikely to be representative of the general population. Trends data only shows popular terms, and terms that are rarely searched will bear no data. It doesn’t give you results that are overly specific.We’ll look at some potential solutions later on in this post. For most businesses, this won’t be an issue, but for a small business trying to find their footing, it can be a bit of a struggle. To really reap any keyword benefits from Trends, you need to have at least a couple of keywords in mind. It doesn’t give you much of a jumping off point.Google offers a great explanation on their Trends Help Page. Essentially, Trends tells you (approximately) how much more often a query is used compared to another query, but not the actual number of times a query is used. Trends data is normalized so that it’s relative, not absolute. It doesn’t give you any “hard” numbers on volume or search frequency.Most importantly it doesn’t do the following: But as great as the tool may be, it can’t do everything (I’d like to emphasize that before we get too deep into the topic). It’s a powerful tool for anyone looking to find the right queries and keywords and can give their site a highly-coveted SEO boost. While it was created for the general public to take a look at what’s popular and what’s not (take a look at their years in search-super cool!), it’s also the perfect tool for researching queries and keywords that are otherwise difficult to find. A godsend of hidden gems for marketers and SEOs, Google Trends’ Explore function allows people to compare search queries to see which query is more popular. Google is the search engine king of the internet (sorry, Bing), and as many content marketers know, Google likes to keep track of these searches with Google Trends.
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